Customer Relationship Management
■ Focus on identifying and building
loyalty with the retailer’s most valuable customers.
■ Typically offering rewards based on
amount of service or merchandise they purchased.
■ Loyalty programs collects customers
database to analyse their shopping behaviour to provide insight that enable
retailers to build and maintain loyalty.
Relationship with suppliers
■ Good relationship with companies
that provide service and merchandise to the retailers.
■ Share information and sales data for
better production plan.
■ Long term and not easily off-set by
competitors.
Efficiency of internal operations
■ Human Resource
I.
“Employees are key to build a sustainable competitive
advantage”
II.
Strategies for Recruiting and Retaining Talented
Employees
III.
Employee Branding
IV.
Develop positive organizational culture
■ Distribution and Information System.
I.
By decreasing costs here, the is more money
available to invest in:
-Better services
-Increase in breadth and depth
-Decrease in prices
